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Written by Chris BirkVice President of Mortgage Insight Reviewed by Tierre Banks
Updated on Jan 01, 2025

Privacy Policy

Most Recent Update: 3/6/25
This Privacy Policy explains how South River Mortgage collects, uses, and discloses personal information of its customers, prospective customers, and visitors to its website at www.southrivermortgage.com.

Collection of Personal Information

Information Collected Directly from You
We may collect personal information directly from you, for example, through a web form, during an online or in-person registration, while making a reservation, while setting up an account with us, when you contact us for customer support, or at checkout. Personal information we collect directly from you may include your first and last name, address, email address, and phone number.

Information Collected from Your Device
Our website may use tracking technologies such as cookies, web beacons, pixels, and other similar technologies to automatically collect certain information from your device. This includes your IP address, browser and operating system information, geographic location, referring website address, and other information about how you interact with the website.
Our website may also use cookies to personalize your experience and enable certain features such as keeping track of items you put in your shopping cart. You may disable cookies in your web browser, however, parts of our website may not function properly. More information about blocking and deleting cookies is available at www.allaboutcookies.org. Our email campaigns may also use tracking technologies such as web beacons, pixels, and other similar technologies to automatically collect certain information such as your IP address, browser type and version, and email engagement statistics.

Information Collected from Our Advertising Partners
We may collect personal information about you from our advertising partners. Personal information we collect from our advertising partners may include your demographic information, shopping history, and geographic location.

Use of Personal Information
We use information collected directly from you to provide you with our products and services, customer service and support, and other relevant information. We may also use this information to market our products and services to you, including by email and text message subject to your consent.
We use information collected automatically from your device to provide our website to you, to optimize our website, and to assist with our advertising and marketing efforts.
We may also use information collected from you and information collected from your device to send you abandoned cart reminders if you added items to your shopping cart but did not complete the checkout.
We use information collected from our advertising partners to market our products and services to you.

Email and Text Message Communications
If you wish to unsubscribe from our email campaigns, please click on the Unsubscribe link at the bottom of any marketing email sent from us.
If you wish to stop receiving text messages from us, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent from us.

Your Privacy Rights
You may have the right to request access to the personal information we hold about you, to port it to a new service, or to request that your personal information be corrected or deleted. To exercise any of these rights, please contact us at [email protected].

Changes to This Privacy Policy
We may update this Privacy Policy at any time. Please review it frequently.

Contact Information
If you have any questions about this policy or our privacy practices, please contact us at [email protected].

Other State Disclosures

STATE OF ILLINOIS COMMUNITY REINVESTMENT NOTICE
The Department of Financial and Professional Regulation (Department) evaluates our performance in meeting the financial services needs of this community, including the needs of low-income to moderate-income households. The Department takes this evaluation into account when deciding on certain applications submitted by us for approval by the Department. Your involvement is encouraged. You may obtain a copy of our evaluation once the Department completes our first evaluation. You may also submit signed, written comments about our performance in meeting community financial services needs to the Department. We will update this notice when our first evaluation has been issued.

NEW JERSEY LIEN DISCLOSURE
HECM and HomeForLife products are first lien mortgage loans. For an adjustable rate HECM loan, a second lien mortgage and note also are required in order to secure any potential payments that FHA may make to or on behalf of a borrower pursuant to the federal National Housing Act and the loan agreement.

TEXAS MORTGAGE COMPANY DISCLOSURE
CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A MORTGAGE COMPANY OR RESIDENTIAL MORTGAGE LOAN ORIGINATOR LICENSED IN TEXAS, OR TO FILE A CLAIM AGAINAST A RESIDENTIAL MORTGAGE LOAN ORIGINATOR LICENSED IN TEXAS SHOULD SEND A COMPLETED COMPLAINT FORM OR CLAIM APPLICATION TO THE DEPARTMENT OF SAVINGS AND MORTGAGE LENDING (SML): 2601 N. LAMAR BLVD., SUITE 201, AUSTIN, TEXAS 78705; TEL: 1-877-276-5550. INFORMATION AND FORMS ARE AVAILABLE ON SML’S WEBSITE: WWW.SML.TEXAS.GOV.